Faster iPhones and a new TV box are likely to dominate Apple's launch event on Wednesday, but a tweak to the firm's mobile web browser will arguably be just as far-reaching.
For the first time, Apple will allow adverts to be blocked by the iPhone and iPad versions of Safari.
The move is likely to please users, but will concern the many companies that depend on advertising.
What is an ad-blocker?
readmore: www.bbc.com/news/technology-34173732
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